The first thing that lets you know that the genre of this movie is a horror, are the different sounds added in just before the opening titles and then continue to play as the different names are shown on the screen. The sound played is like the same noise that is created when you circle a glass with your finger. This is the only thing thats being played for the first 5 - 10 seconds until the sound of a piano being badly played comes in, adding effect to the opening titles. The piano is randomly being played so we don't know when it will come in and how loud it will be, this creates more tension for the audience.
The main colours used throughout the whole of the first 2 minutes of this film are red, black and some white. The colour black and red mainly indicate fear, blood or even anger. This is also another sign that the movie genre is a horror and add to the tension. They have used block writing for the opening credits. This makes you feel more fearful about what the movie will be like as the way it has been edited to overlap and fade in and out makes it seem unpredictable.
The surroundings then change to a light, ending the opening credits, the camera scans a child's bedroom at night, which means the lighting is very dark. In the background is a violin being fiercely played, the lighting and music adds a lot of suspense because you have no idea what could happen next or if anything will suddenly make you jump.
The girls bedroom helps you find out a little about the family this film is based around as it looks like a regular middle class home. This can appeal to a bigger audience as most families today are middle class. This could also add fear for the audience because they could feel like the events that will happen in this film seem more personal because of the realistic surroundings.
When the camera finishes scanning the bedroom, we see the light of a candle and a haunting face of an old woman holding onto it, the music build up more as the camera begins to zoom in from a medium shot. The violins fade out quickly and the picture fades to black, leaving an enigma because we don't know the old lady was and why she was there.
The screen stays black for a number of seconds until the main title almost's screams at you, filling the entire screen with the same violins and bold red writing we saw at the beginning of the clip. This would be enough to make the audience jump and build fear for the rest of the movie. From these first two minutes it is clear to see that this movie is a horror.
I like the way they have begun this movie because it builds up a lot of suspense for the rest of the film and includes enigmas to confuse the audience and make them want to watch it till the end. The use of colours and fonts is also good as adds seriousness to the plot even though we still don't know what could happen.