Target Audience Analysis

Target Audience Analysis

This is a picture of what we expect our target audience to look like, the reason I chose this image to present our target audience is because usually the poeple that are most likely want to go and see a horror movie are young males from the ages of 15 - 25. The reason I think most males will want to see our film is because of the characters we used; a young blonde girl, she will attract the male audience and draw them in to see her. Also teenage boys are known to enjoy an adrenaline rush which is what they get if they go and see our movie as we include lots of scenes that make you jump.

I feel like this target audience will have interests such as rock music, horror/gore movies, girls and skateboarding  just like almost ever other boy from these generations. I think they would most like shop at places such as Skatehut as it links in with their hobbies and interests, and watch TV shows such as The Big Bang Theory, Skins and other commedies that are aimed at this type of audience.

Comparison of Characters

Inspiration for our main characters

Researching different openings of horror movies and analysing the characters and how they conform to the stereotypes of the genres expectations, the character that stood out to us most which we felt did conform was the girl from the opening of the movie Scream. As you are able to see in the two screen shots, the girl we created has a similar appearance to the character from Scream, the white top expresses her vulnerability because the colour white connotes purity. The blonde hair is also conforming; people with blonde hair are stereotypically known for not being too intelligent and also makes the character come accross as weaker and unable to survive on their own. The white top and blonde hair shows the youthfulness of the two characters, making them similar to eachother.

You are able to see that we pretty much coppied this character and also got inspiration for her personality as she is a typical character of a horror movie as she comes across as a damsel in distress; she needs someone to protect her. A difference between these two character is how they are reacting to the situation as the girl from Scream instantly shows fear and screams while our character seems more curious and tries to figue out what is going on her her home, she also doesn't show too much fear until the very last shot when she opens the door and screams as the antagonist appear behind her.

Another female character of the same genre we got inspiration from is the girl from The Grudge 2, as you can see from the print screens this character also looks similar to the girl from Scream; they are both wearing white jumpers and have blonde hair to show vulnerablity. You can see in the top image that the girl is face to face with the antagonist, this shows courage which isn't really conforming to the stereotypical blonde in a horror movie but instead shows she walks into trouble, making her personality and how she deals with things different from the girl in Scream. Although this makes the girl from The Grudge different, it means she has the same personality as our character due to the fact she's curious and not afraid to come face to face with the antagonist, this means they arent completely comforming to the stereotypes as they act almost fearless.

Evaluation Targets

You've done so well this year Layla - so let's not fall behind at the final stage of the year for your coursework! Revisit your recent posts and see if there are any more opportunities to use specialist terminolgy to explore mise-en-scene, ediiting and camera composition and comment on the way you intended to appeal to your target audience even more - there's so much to comment on to show how reflective you can be. Get working with your group tro complete director's commentaries and comment more on what you have learnt from your audience feedback.

Feedback of opening two minutes

In class we had to get our target audience feedback so we showed them our final opening two minutes and recorded their opinions. Overall we had positive feedback except for one or two notes on the non-diegetic sound we used i.e. the faint piano in the background; they thought it was a bit out of time with the actions. The good feedback was mainly to do with the match on action and how the clips ran together smoothly which is what our group thought was our strongest area when looking back at our film with the audience.