Target Audience Research

The Woman in Black
  

The version of this movie I am focusing on was released on 10th Feburary 2012 as a adaptation of the origonal version procuded in 1983. The first thing I noticed when looking at the information for this movie, is that it has been given a certificate of 12a.

The Woman in Black's target audience links into our film because it is a horror film and includes scenes that make you jump. The mise-en-scene also links the target audience in both film together because we will use mise-en-scene the same way which will attract the same audience i.g. 15-24 year olds.

The Woman in Black appeals mainly to the male audience because they are stereotypically more into getting scared building up their adrenaline. A lot of the female audience probably got taken to see the movie with their boyfriend/husband, this isn't always the case; many females enjoy watching horror movies which subverts the stereotype of males enjoying this genre of film. Because we are using a group of teenage girls as the subject in the opening scene this will hopefully intrigue the male audience because they would be attracted to these characters, we are also hoping this will make female want to see our movie because they will feel as though they can relate to the situation because the characters are teenage girls; teenagers are the main target audience for horror movies.