Target Audience Research

Insidious

Insidious links into our film.. because as the target audience for insidious is mostly ranged around 15-24 year old's; this is the same as our film because both these films are horrors making this the most popular target audience for age groups.

Males are mostly targeted for this film insidious, because it is usually males that prefer going to horror related films. They prefer these because they tend to find romances boring as they like feeling frightened and being shown gory and groosum things.

 Females are less interested in horror films because; they tend to prefer romances- where they can relate relationships into the films because relationship in films tend to turn out all happy and romantic. This is what most girls look for in relationships and if there relationship isn't good then they can pretend that they are the woman in the movie and end up living happily ever after.

 Women/girls are usually less interesting in horror films because as girls are stereotyped to be week and vulnerable they tend to be the antagonist target in horror films making them feel a lot more intimidated and feel a lot more scared compared to the male audience.

The age group that were allowed to see this film were 15 years and above. They have set this for the target audience because as the horror films usually target age groups 15 -25. Any younger and they would loose viewers because most young children don't like being scared and wouldn't like to see a film which uses mundane realism as they will start imagining that it could happen to them, no matter how fake it is.

Grade	Social class	Chief income earner's occupation
A	upper middle class	Higher managerial, administrative or professional
B	middle class	Intermediate managerial, administrative or professional
C1	lower middle class	Supervisory or clerical and junior managerial, administrative or professional
C2	skilled working class	Skilled manual workers
D	working class	Semi and unskilled manual workers
E	non working	Casual or lowest grade workers, pensioners, and others who depend on the welfare state for their income, this also includes students.

The social grades for this film are mostly targeted at C1 social class of people; this shows that people with enough money go to see this sort of film. The least social group who went to see this film were C2, this is the skilled working class. Working class means that they don't have a lot of money which shows that either they don't have enough to go to the cinema or want to save there money to have enough for essentials. Although classes A and B have 28% it is still lower than C1 class. This subverts what some people would think to do with money because being it class A or B would mean that you would have quite a lot of money and you could be spending a lot of it on the cinema. However, classes A and B would be dong a lot more different stuff which involve a lot more money like going on Holiday and they might think that the cinema is for lower class people.